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Most people would say that Shopgirls is really the love child of founder and owner Michelle Germain, whose passion for fashion, body positivity, and shopping Canadian is at the fleshy beating heart of all we stand for. Michelle, on the other hand, would point to the Shopgirls team, as a whole, for driving the business to follow through on her vision while they each add a bit of their own style and personality to the shop. And trust us; we’ve got A LOT of personality.
Shopgirls opened its doors in 2007, striving to showcase Canadian designed women’s clothes and accessories with something that would bring out the bangin’ in every body, shape, and size. We’ve since expanded to include select homewares and paper goods – all from Canadian designers that we’ve fallen just a bit in love with. You can find us at our original and much loved home base, 1342 Queen St West, on the corner of Queen St and Brock Ave. And now we also have a pop-up location at 982 Queen St West, next to the intersection at Queen St and Ossington Ave to spread that Shopgirls love.
And because of this, brands like Yoga Jeans and C'est Moi "fit" perfectly! Offering the biggest selection in the country, Yoga Jeans are a Shopgirls staff and customer fave, with over 14,000+ happy bums served. And because C’est Moi produces a wide selection of those basic pieces that every woman should own in the most durable, breathable, and comfortable fabrics, we figured we should carry the entire collection.
Shopgirls, originally known as Shopgirls Gallery Boutique, was founded by Michelle Germain in 2007, an avid fashion fanatic with a body shape that never quite fit the fashion mould. A lifelong fan and supporter of Canadian designers, she found an opportunity to share this passion with the arrival of her new love, daughter Stellarose. After several years in marketing roles with some of Canada's biggest fashion retailers Holt Renfrew and HBC, Michelle's time home with baby made her realize that if she was ever going to take the leap, it was now or never. Two weeks before the end of her maternity leave, she signed a 5yr lease and opened Shopgirls in Parkdale, an up- and- coming neighbourhood on Queen St West in Toronto (now known as the 2nd most fashionable street in the world according to this article in Vogue). Nice!Nine years later Shopgirls is still true to its original roots where body positivity is engrained in everything they do and Canadian designs continue to be featured. Don't be surprised if you see Stellarose or her younger sister Zara praising the love your body mantra at the shop. Michelle is grooming them to become Shopgirls one day, but more importantly to learn to love themselves first.